Hi, I'm Curro

Experience & Product Designer

Experienced UX Manager and Product Designer with a strong track record in building and leading highly efficient design teams across various industries, such as tourism (Lastminute, TUI Group), fintech (MYMOID), social networks (Taringa!) and transportation (Torrot Group, Indra).
Currently, Product & UX Manager. Also, Design Ops, mentor, and Digital Product Designer.
Long time ago, creative manager, art director and copywriter.
Always UX Lean, Agile & Design Thinking lover.
I am open to lending a hand or collaborating on world-changing projects. If you want to count on me, send me a few words or ping me on my Linkedin profile.

Professional experience and education

Professional Experience

Apr 2023-currently

UX Design Manager @TUI Group

UX Design Manager at TUI Musement

Aug 2022-Mar 2023

Product Design Manager @IOVlabs

Design Manager at Taringa!
– Developed a comprehensive UX strategy that streamlined design processes, resulting in a 20% increase in team efficiency
– Helped conducted extensive user research, including interviews, surveys, and usability testing, to gather valuable insights that informed data-driven design decisions
– Collaborated closely with cross-functional teams to ensure a seamless integration of UX principles throughout the entire product development lifecycle
– Implemented quantitative and qualitative metrics to measure the success of UX initiatives, leading to an average result of 85% in user satisfaction scores
– Established a consistent design language by creating and maintaining a comprehensive design system, which facilitated a cohesive user experience across all digital platforms

Dec 2020-Jul 2022

Product Manager @MYMOID

Product unicorn (Product Manager, Product Marketing Manager and Product Designer).
– Executed and defined the actions of research, discovery, ideation and prioritization of improvements of the company’s products (gateway, payment management tools and analytics panel)
– Responsible for defining the value proposition and planning roadmaps and objectives, and its communication to customers, suppliers and key stakeholders
– As Marketing Product Manager, I was in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns
– And I also promote the improvement of the UX and the design system for the visual interfaces of the products, focused on CRO

May 2019-Dec 2020

UX Team Lead @Indra Sistemas

Team Leader and UX & Product Designer to Ticketing market area.
– Helped to improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX
– Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe
– As UX lead, started to set the methodologies and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers

Jun 2018-May 2019

Senior UX/UI Designer @Lastminute Group

Senior Experience and Product Designer
– Improved the way users search and filter results at flight & hotels offers page
– Helped to optimize the CR at key stages in the funnel
– Contributed to refine UX patterns, microinteractions and information architecture for the team
– Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform

Feb 2018-May 2018

Senior UX/UI Designer & Product Design Lead @Torrot-GasGas

UX, UI & Product Design for Social Muving and R+D+I Torrot’s new projects:
– Helped to define new business models and product insights, and collaborating from research, functional definition and visual design to build up new features for both user’s mobile apps (B2C) and backend control panel (B2B).
– Refined UX flows and UI for Muving app, to improve vehicles info and location, service status and customer experience

Sep 2017-Jan 2018.

Senior UX/UI Designer @BABEL Creativa

Senior UX/UI Designer
– Led and executed several UX and UI projects, including banking (Attijariwafa Bank), public administration (Social Security) and energy (Iberdrola); for mobile and web products, from research to delivery to developers
– I helped the team leader in the estimation and planning of projects, and I assumed responsibilities in their execution.
– Helped juniors and interns to embrace the methodology and fundamentals of UX

Dec 2014-Aug 2017

UX, UI, Visual Designer @MYMOID

Product Design Management, UX, UI & Visual Design
– Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
– Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
– Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions

Oct 2013- Dec 2014

Freelance Graphic and Web Designer

Multitask digital creative, web+ux+graphic designer, copywriter, brand consultant and communication strategist. Made short –B2B & B2C communication problems solver.

May 1999- October 2013

Creative Designer & Copywriter @Virfrán Publicidad

All-purpose advertising creative: copywriter, graphic design, web UI designer. Art Director and Creative Director to up to 5 team members.
Worked along with Finances, Traffic and Sales Departments, leading campaign presentations, strategic planning and technical specs definitions in many creative projects and marketing and advertising (BTL & ATL) campaigns.

Education

Oct 1994-Sep 1998

Bachelor in Advertising and Public Relations

Universidad de Sevilla

Nov 1998-Mar 1999

Teaching Aptitude Postgrade

Universidad de Sevilla

Oct 2008-May 2009