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Hi, I'm Curro

Digital Product (Design) & Design Ops Manager

As an Expert UX Manager and Product Designer, I have a proven track record of building and leading highly efficient design teams across diverse industries including tourism (Lastminute, TUI Group), fintech (MYMOID), social networks (Taringa!) and transportation (Torrot Group, Indra).

Currently, I serve as a Product & UX Manager, and also take on roles as a Design Operations specialist, mentor, and Digital Product Designer.

However, believe it or not, I began my journey in the advertising industry, where I honed my skills as a creative manager, art director, and copywriter. This foundation in creative strategy seamlessly transitioned into my passion for UX, Lean, Agile, and Design Thinking methodologies, which I have embraced throughout my career and in so many different ways.

I’m passionate about lending a hand or collaborating on projects that have the potential to change the world.
If you’d like to connect or explore potential collaborations, feel free to reach out to me or send a message by email or ping me on Linkedin.

Professional experience and education

Professional Experience

Apr 2023-currently

UX Design Manager @TUI Group

Managing the product design team in order to create new products and user experiences at Musement (TUI Group)

  • Increased the overall productivity and efficiency of the team through a consistent design process
  • Run activities and workshops, involving researchers, designers and key stakeholders, to improve the discovery and design deliveries in B2B projects
  • Tracked a learning path and continuous improvement system based on metrics and actions to enhance soft and hard skills in the team
Aug 2022-Mar 2023

Product Design Manager @IOVlabs

  • Developed a comprehensive UX strategy that streamlined design processes, resulting in a 20% increase in team efficiency
  • Helped conducted extensive user research, including interviews, surveys, and usability testing, to gather valuable insights that informed data-driven design decisions
  • Collaborated closely with cross-functional teams to ensure a seamless integration of UX principles throughout the entire product development lifecycle
  • Implemented quantitative and qualitative metrics to measure the success of UX initiatives, leading to an average result of 85% in user satisfaction scores
  • Established a consistent design language by creating and maintaining a comprehensive design system, which facilitated a cohesive user experience across all digital platforms
Dec 2020-Jul 2022

Product Manager @MYMOID

Product unicorn (Product Manager, Product Marketing Manager and Product Designer).

  • Executed and defined the actions of research, discovery, ideation and prioritization of improvements of the company’s products (gateway, payment management tools and analytics panel)
  • Responsible for defining the value proposition and planning roadmaps and objectives, and its communication to customers, suppliers and key stakeholders
  • As Marketing Product Manager, I was in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns in a PLG model
  • And I also promote the improvement of the UX and the design system for the visual interfaces of the products, focused on CRO
May 2019-Dec 2020

UX Team Lead @Indra Sistemas

Team Leader and UX & Product Designer to Ticketing market area.

  • Helped to improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX
  • Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe
  • As UX lead, started to set the methodologies and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers
Jun 2018-May 2019

Senior UX/UI Designer @Lastminute Group

Senior Experience and Product Designer

  • Improved the way users search and filter results at flight & hotels offers page
  • Helped to optimize the CR at key stages in the funnel
  • Contributed to refine UX patterns, microinteractions and information architecture for the team
  • Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform
Feb 2018-May 2018
Senior UX/UI Designer & Product Design Lead @Torrot-GasGas

UX, UI & Product Design for Social Muving and R+D+I Torrot’s new projects:

  • Helped to define new business models and product insights, and collaborating from research, functional definition and visual design to build up new features for both user’s mobile apps (B2C) and backend control panel (B2B).
  • Refined UX flows and UI for Muving app, to improve vehicles info and location, service status and customer experience
Sep 2017-Jan 2018.
Senior UX/UI Designer @BABEL Creativa

Senior UX/UI Designer
– Led and executed several UX and UI projects, including banking (Attijariwafa Bank), public administration (Social Security) and energy (Iberdrola); for mobile and web products, from research to delivery to developers
– I helped the team leader in the estimation and planning of projects, and I assumed responsibilities in their execution.
– Helped juniors and interns to embrace the methodology and fundamentals of UX

Dec 2014-Aug 2017

UX, UI, Visual Designer @MYMOID

Product Design Management, UX, UI & Visual Design
– Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
– Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
– Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions

Dec 2014-Aug 2017

UX, UI, Visual Designer @MYMOID

Product Design Management, UX, UI & Visual Design

  • Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
  • Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
  • Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions
Oct 2013- Dec 2014

Freelance Graphic and Web Designer

Multitask digital creative, web+ux+graphic designer, copywriter, brand consultant and communication strategist. Made short –B2B & B2C communication problems solver.

May 1999- October 2013

Creative Designer & Copywriter @Virfrán Publicidad

All-purpose advertising creative: copywriter, graphic design, web UI designer. Art Director and
Creative Director to up to 5 team members.
Worked along with Finances, Traffic and Sales Departments, leading campaign presentations, strategic planning and technical specs definitions in many creative projects and marketing and advertising (BTL & ATL) campaigns.

Education

May 2024
Postgraduate Course in Project Management

IEBS Digital School

Oct 2008-May 2009
Master Degree in Marketing and Communication Management

CESEM-IDE

Oct 1994-Sep 1998
Bachelor in Advertising and Public Relations

Universidad de Sevilla

Nov 1998-Mar 1999
Teaching Aptitude Postgrade

Universidad de Sevilla

Oct 2012-Oct 2013
Social Media Management Expert Postgraduate Course

Deusto Formación. Online

Certifications

Oct 2004
Emotional Intelligence Course (15h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Nov 2004
Team Management Course (HR)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Mar 2005
Interior Design Course (15h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Oct 2009
Professional Formation Course: FPO (50h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Nov 2009
E-Learning Expert (200h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

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