Hi, I'm Curro

Experience & Product Designer

Professional, hard-working, passionate about my job, restless and self-taught.
Currently Digital Product Design Manager at IOVlabs. Formerly UX, Digital Product Designer and DesignOps at BABEL Creativa, Torrot Group, Lastminute.com Group, Indra, and also Product Manager at MYMOID.
UX Lean, Design Thinking and Agile lover. If you need more information, you can visit my Linkedin profile or just send me a few words.

Professional experience and education

Professional Experience

Aug 2022-currently
Product Design Manager @IOVlabs

Product design lead for Taringa
– Plan, coordinate and execute new features and iterations

Dec 2020-Jul 2022
Product Manager @MYMOID

Product unicorn (Product Manager, Product Marketing Manager and Product Designer).
– Executed and defined the actions of research, discovery, ideation and prioritization of improvements of the company’s products (gateway, payment management tools and analytics panel)
– Responsible for defining the value proposition and planning roadmaps and objectives, and its communication to customers, suppliers and stakeholders
– As Marketing Product Manager, I am in charge of defining product differentiation, sales arguments and coordinating content and marketing campaigns
– And I also promote the improvement of the UX and the design system for the visual interfaces of the products, focused on CRO

May 2019-Dec 2020
UX Team Lead @Indra Sistemas

Team Leader and UX & Product Designer to Ticketing market area.
– Helped to improve the e-commerce, checkout process and back office management for public transportation services and to boost productivity through its UX
– Coordinated a UX team within transportation division, leading projects for major clients such Metro and Renfe
– As UX lead, started to set the methodologies and design system for the whole transportation division along with the UX Manager and a team of 12 multidisciplinary designers

Jun 2018-May 2019
Senior UX/UI Designer @Lastminute Group

Senior Experience and Product Designer
– Improved the way users search and filter results at flight & hotels offers page
– Helped to optimize the CR at key stages in the funnel
– Contributed to refine UX patterns, microinteractions and information architecture for the team
– Managed the transitions at Home, Marketing and SEO pages to new design system and CMS platform

Feb 2018-May 2018
Senior UX/UI Designer & Product Design Lead @Torrot-GasGas

UX, UI & Product Design for Social Muving and R+D+I Torrot’s new projects:
– Helped to define new business models and product insights, and collaborating from research, functional definition and visual design to build up new features for both user’s mobile apps (B2C) and backend control panel (B2B).
– Refined UX flows and UI for Muving app, to improve vehicles info and location, service status and customer experience

Sep 2017-Jan 2018.
Senior UX/UI Designer @BABEL Creativa

Senior UX/UI Designer
– Led and executed several UX and UI projects, including banking (Attijariwafa Bank), public administration (Social Security) and energy (Iberdrola); for mobile and web products, from research to delivery to developers
– I helped the team leader in the estimation and planning of projects, and I assumed responsibilities in their execution.
– Helped juniors and interns to embrace the methodology and fundamentals of UX

Dec 2014-Aug 2017
UX, UI, Visual Designer @MYMOID

Product Design Management, UX, UI & Visual Design
– Helped to update and redefine the UX and UI of the mobile white-label wallet product, for Correos and MediaMarkt business
– Defined and designed a complete B2B payment management platform, from functional definition to user flows and design system
– Collaborated with Product Manager and Product Marketing Manager to find the product market fit and plan product evolutions

Oct 2013- Dec 2014
Freelance Graphic and Web Designer

Multitask digital creative, web+ux+graphic designer, copywriter, brand consultant and communication strategist. Made short –B2B & B2C communication problems solver.

May 1999- October 2013
Creative Designer & Copywriter @Virfrán Publicidad

All-purpose advertising creative: copywriter, graphic design, web UI designer. Art Director and Creative Director to up to 5 team members.
Worked along with Finances, Traffic and Sales Departments, leading campaign presentations, strategic planning and technical specs definitions in many creative projects and marketing and advertising (BTL & ATL) campaigns.

Education

Oct 1994-Sep 1998
Bachelor in Advertising and Public Relations

Universidad de Sevilla

Nov 1998-Mar 1999
Teaching Aptitude Postgrade

Universidad de Sevilla

Oct 2008-May 2009
Master Degree in Marketing and Communication Management (180 h)

CESEM-IDE

Oct 2004
Emotional Intelligence Course (15h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Nov 2004
Team Management Course (HR)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Mar 2005
Interior Design Course (15h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Oct 2009
Professional Formation Course: FPO (50h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Nov 2009
E-Learning Expert (200h)

Grupo GDT/CEA
(Confederación Andaluz de Empresarios)

Oct 2012-Oct 2013
Social Media Management Expert Postgraduate Course

Deusto Formación. Online

Oct 2019 – Currently
Project Management Expert Postgraduate Course

Deusto Formación. Online

Feb 2020 – Currently
Big Data Analysis Postgraduate Course

Deusto Formación. Online

Oct 2015 – unfinished
UX Design Postgraduate Course

UOC. Online

Skills

I love staying foolish and hungry, so I work hard to learn something new every now and then. And of course I love to put all that knowledge in practise in every project I work in.

Basic Skills

UX/IU Design

95%

Product Design & Management

95%

Web Design

90%

Graphic Design

95%

Copywriting & Storytelling

90%

Creativity

90%

Brand & Marketing Strategy

90%

Agile

75%

Design Thinking

75%

Tools & Techniques

Figma

100%

Sketch

100%

Invision

85%

Principle

70%

Zeplin

85%

Axure

70%

Abstract

85%

Frontend Design Skills

HTML

100%

CSS

95%

SCSS/SASS/LESS

90%

RWD Frameworks

90%

jQuery

60%

Soft Skills

Team & Project Management

85%

Mentoring & Education

85%

Motivation

90%

Innovative & problem solving attitude

85%

Commitment to goals

85%